Valuing Your actions

Local elected officials are the first links in the Republican chain. It is their responsibility to implement actions in direct relation to the daily lives of citizens and to ensure at the same time the development of the community for which they are responsible. But you still have to let me know!

The mayors have a duty to inform about what is happening in their communes and to establish a close relationship with their fellow citizens, which must be nurtured and cared for. Communicating better, regularly, effectively, can help manage a municipality but will also anticipate the inevitable moment of crisis in the life of the community and thus be more responsive in the event of a problem.

Press service, communication office or Public Relations service, are certainly key elements of “communication”, but the mayor has to be accessible to citizens by a quasi-direct link. This policy of proximity is paramount but not always easy to implement. The schedules are jostling, the subjects are vast and varied and the days have only 24 hours…

By being directly connected to users, mobile applications are a valuable help. Especially dedicated to municipalities and communal agglomerations, Mymairie fulfils this function at best by serving your people and at the closest to their expectations.

In 2014, the Ipsos survey “the French and the digital city” reveals that 80% of the French believe that the use of digital technologies is “an important issue for a city”. At the same time, still according to Ipsos for Microsoft, only 44% believe that these services are fairly used by their elected officials. Among the verbatim of this study, one sentence should be remembered: “It takes a place where people can have reliable and official information about their city.” What is more responsive and more serious than an application that gives real time useful and practical information about the life of its commune?

To put in the service of its city effective and proximity means of communication is to show people that their future is not led in isolation, that their ideas are taken into account and that they are given answers. Mymairie’s “polling” feature, for example, responds perfectly to this need. It allows the Nterroger to be given a specific question and to communicate the results of the survey. It is the direct evidence that we listen to them and that they are answered.

In her doctoral thesis, Anne Logan-Granger analyses how, in daily practice, local authorities-and the mayor in particular-must navigate between two poles of communication: the public service, which must be neutral and general by Definition and the temptation of the personal and political promotion of those to whom the voters have entrusted the burden of local management. According to her, these two poles are inseparable because one reacts constantly on the other: a service that satisfies the citizens benefits the political image of the elected official.