Digital has transformed the behaviour of individuals and thus citizens within society. The mobile has taken a considerable place in the life of the French and has changed, in particular, the relationship to information which must now be accessible everywhere, all the time and instantly.
Today, one of the central themes of State reform is the modernization of public action. While almost all the municipalities today have a website (94%), the expectation expressed by the citizens and revealed by the study of the AMF (Association of Mayors of France) shows that they are 1 in 2 to wish that the digital communication of their municipality be strengthened (sites, mobile applications, social networks…). This result is the double consequence of the ubiquitousness of mobiles and social networks in our daily lives, but also of the demand of citizens in terms of modernization of public action.
The mayors are the elected officials to whom the French trust most, far ahead of the councillors general, regional and members of Parliament, thanks to the proximity they have with the administrations. However, while 63% of the French consider it important or very important to be consulted on their municipal public services (barometer of the Municipal public Service 2013-University of Lille 1-), there are still more (65%) to think that the consultation Often consists in "making people believe that we listen to citizens while deciding without them" (barometer of the 2013 concertation-Harris Interactive for Republica-). It is therefore the responsibility of the mayors to resolve this gap of perception.
In the "imperative deliberative", academics Loïc Shishir and Yves SINTOMER argue that modern public action will no longer be able to deadlock on an enlarged citizen participation to nourish and legitimize political decision-making.
The expertise of the use of the inhabitants, the workers, the children, is fundamental on subjects that affect everyday life. Giving the floor to users to know which city is good for their health or lifestyle is therefore paramount and undoubtedly promotes citizen behaviour and increased involvement of the inhabitants in their commune.
Strengthening the connection between the citizen and the community is the main objective of Mymairie, in particular through its "reporting" feature which allows any user to report to his town hall a situation requiring his intervention (pavement Degraded, absent signalling, defective lighting, cumbersome…) and thus to involve them in the life of the city.
The Mymairie mobile app is also an effective way to get to meet the voters. The public meeting in town hall or the multiplication of advisory committees are no longer tools adapted to the existence of a real public debate. Engaging the inhabitants as a whole by broadening the circle of insiders and chronic complainers and concentrating on some sincere and visible participatory approaches makes it possible to involve more broadly your fellow citizens and strengthens the Visibility of your actions. Mymairie's "polling" feature has been specially designed for this purpose. It also allows to transmit, directly on their smartphone, the balance sheet and the results of the survey and thus maintain the proximity link between you and your administrations.